Website
CamperKleen
Mobile RV detailing · Florida
Built
A rebuilt website with clear packages and a guided estimate form.
Since then
New service pages, directory listings, and a move to business email.
Kickoff to live in 10 days
Visit the site →Websites · Custom toolsPlanning · Ongoing support
Built around how your business actually runs.
Better websites, simpler everyday work, and tools that take the load off, so the business doesn't all depend on you. Bring a specific project or a problem you're still figuring out.
“Ben is responsive, affordable, and reliable.” — Jeff, owner of CamperKleen
Explore services
What would you like to improve?
Tap any that apply. Your picks carry over to the contact form.
What that could look like
Tap anything above and the kinds of work that fit will show up here.
How it works
Clear scope up front. Help that doesn't stop at launch.
Listen
A free 30-minute call about what's working and where things get stuck.
Plan
A free written proposal with scope, price, and timeline, covering only what's worth doing now.
Build
Built with your feedback along the way, and set up so you can handle simple updates yourself.
Keep improving
Come back when something needs to change, or set up monthly help. Worthwhile improvements get flagged along the way.
Everything is built in your name: accounts, domain, and data.
Recent work
Built with owners, not just for them.
Examples of what's been built, and how clients kept working with Backbone Ops as their needs changed.
Custom tool
Scope approvals to shared pricing
Property management
Built
A one-tap approval form that replaced days-long text threads about getting vacant apartments ready.
Since then
Itemized pricing and scope tracking, used by field staff, the owner, and the office.
First version live in 4 daysEvery decision logged
Ben with Backbone Ops has been a big help to me… Ben is responsive, affordable, and reliable. Great to work with!I want to show a little appreciation. Ben with Backbone Ops has been a big help to me. As a small business owner, I'm essentially doing everything myself: answering phone calls, scheduling, doing the jobs, and so on. Ben has helped me with the IT side, like building a new website, setting up my Google Business Profile, and the list goes on. That makes it easier for me to focus on what I need to. Ben is responsive, affordable, and reliable. Great to work with!
Not ready for a call?
The Backbone Audit
A working session and a hands-on review of your business as it is today, from your website and online listings to how people reach you and how the work gets done. You get a written report to keep, whether or not you hire anyone.
$250flat, credited in full toward any work that follows.
A scorecard for your business.
A website check.
A prioritized roadmap and straight recommendation.
Ask about an audit →
Delivered within three business days. Includes a walkthrough call, scheduled together once the report is ready.
Or start smaller:
Free website check
Two or three specific fixes for your site, emailed within two business days. Free, no obligation.
What the audit covers
A scorecard across five areas: your website, getting found, responding to people, running the work, and knowing what's working. Anything that doesn't apply to your business isn't counted.
A full website review: what's working, what isn't, and whether to improve it where it is or start fresh.
A prioritized roadmap: what to fix first, what can wait, and what you can skip.
A straight recommendation: do it yourself, hire someone else, or have Backbone Ops build it.
Where this started
Backbone Ops is run by Ben, who also cofounded Agile PMC, a rental management company. The systems offered here were first set up and refined there for guest messaging, pricing, cleaning schedules, and owner reports, and they're still in daily use. You'll always talk to the person doing the work.
Glenville, North Carolina
Looking Glass Rock, Blue Ridge Parkway
Questions
Fair questions, straight answers.
Owner-run businesses of almost any kind where the owner is stretched thin, plus operations-heavy companies that need a custom internal tool. If growth is limited by systems rather than skill, it's likely a fit.
The first call is free. If there's a project worth doing, you get a written proposal with scope and price before any work starts, also free. If you're not sure what you need yet, The Backbone Audit is $250 flat, credited in full toward any work that follows.
No. Everything is explained in plain English, the setup is handled for you, and things are set up so you can make simple updates yourself.
Yes, wherever possible. New websites are built from scratch and set up in your name, but an existing site can often be improved right where it is. Switching tools is only recommended when the switch pays for itself.
The goal is the opposite: taking repetitive work off your plate so you have more time for the personal part. Messages and follow-ups are written to sound like you.
Some of it, and you'll get an honest answer about which parts. AI is good at drafting and speeding up defined work. On its own it doesn't give you dependable workflows, approvals, or a system your team actually follows. That system is what you're paying for.
No. Subscriptions like your booking tool or phone system, and any Google Ads spend, are billed directly to you, in your own accounts, at cost. Nothing is marked up or resold.
Social media marketing, bookkeeping, taxes, and legal work. For bookkeeping and social media, you'll be introduced to Shay Dalton of Dalton Professional Services in Brevard, NC. For taxes and legal, a CPA or attorney.
Start with a conversation.
Book a call, or send a note about what you're working on. Replies within one business day.
Book a call
What to expect on the call
- 30 minutes, free.
- A conversation about what you want to change.
- An honest take on what's worth doing first.
- No pitch deck, no obligation.